Not even foresaw how successful the game would be. Luck has been hugely important to Candy Crush Saga - in two ways.įirstly, because they got lucky. Rather intriguingly, some people dislike the game, but pay for it anyway, like the gizmodo commentator who called it "a simple and blatantly unoriginal time-waster" and in the same breath said they had spent money on it - but only to to get from one episode to the next. Civilian comments often centre around the complaint that the pay offers sprinkled throughout the game make it too easy to rack up spend (e.g. But compared to the backlash against Zynga's monetisation tactics, the nature of the complaints is somewhat different. Happy times for (the trading name of the game's developer), (the UK registered company that trades as ), and 's Maltese-registered parent (Midasplayer International Holding Company).
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